Visitors are now able to access Esalen as well as other businesses and trails in northern Big Sur via twice-daily convoys on Highway 1 operated by Caltrans.
Convoys run only at 7:00 a.m. and 5:00 p.m. each day. These are the only opportunities to travel into and out of Big Sur, so visitors must plan accordingly.
Deep Bodywork®, when applied with great sensitivity, is one of the most effective healing modalities available to the professional bodyworker. It combines the integrating qualities of flowing massage with therapeutic deep tissue work to promote relaxation, restore tissue health, and support long-term structural change. Developed by the Hollomans over the course of 40 years, the form emerged from the knowledge brought to and created at Esalen in the ’60s and ’70s by early bodywork masters.
Through Deep Bodywork techniques, practitioners can enter the deeper soft tissue layers, freeing previously dense, hardened areas that may be chronically painful due to a lack of fluid exchange and energy flow. As these areas soften and “re-organize,” chronic tension patterns release, revitalizing living tissues with blood, lymph, and “Chi” (life) energy.
With a clear curriculum and moves designed for easy integration into any current practice, we’ll focus on intermediate and advanced deep tissue techniques to enhance the therapeutic skills of practicing bodyworkers, including massage therapists, acupuncturists, physiotherapists, and chiropractors. Our primary intent is to deepen participants’ understanding of how to apply effective deep work on the back, hips, and shoulders, utilizing practical methods for treating acute and chronic pain in these areas.
Emphasis will be placed on proper body mechanics so practitioners can learn to work with a sense of inner ease and avoid placing unnecessary stress on their own bodies. We’ll also explore how these techniques can complement other healing modalities in the treatment of soft tissue pain for a multidisciplinary approach to pain relief and functional restoration. Previous massage experience is recommended for this workshop.
Recommended reading: Quantum Healing by Deepak Chopra
*30 CEU’s are available through the NCBTMB, provided by Deepbodywork® LLC for bodyworkers. There is an additional $50 fee for CEUs. Please contact johannaholloman@gmail.com or phollomanconsulting@gmail.com with any questions.
This workshop includes an additional $30 for materials.
Perry has been a facilitator and teacher of Integrative Gestalt Coaching™ at Esalen for over 40 years, specializing in body-oriented approaches to inner development and trauma recovery. In collaboration with his wife Johanna, he co-developed the transformative method of Hologenic Breathwork™. As a senior teacher of Esalen Massage and the creator of Deep Bodywork®, Perry continues to inspire students both at Esalen and internationally.
Johanna Holloman is a German-born clinical psychologist and Diamond Approach® teacher. Her international teachings in Integrative Gestalt Coaching™, Integrative Somatic Practice™, Deep Bodywork®, Esalen Massage®, and Yoga focus on embodied presence and inner development through inquiry, breath and movement.
Perry has been a facilitator and teacher of Integrative Gestalt Coaching™ at Esalen for over 40 years, specializing in body-oriented approaches to inner development and trauma recovery. In collaboration with his wife Johanna, he co-developed the transformative method of Hologenic Breathwork™. As a senior teacher of Esalen Massage and the creator of Deep Bodywork®, Perry continues to inspire students both at Esalen and internationally.
Johanna Holloman is a German-born clinical psychologist and Diamond Approach® teacher. Her international teachings in Integrative Gestalt Coaching™, Integrative Somatic Practice™, Deep Bodywork®, Esalen Massage®, and Yoga focus on embodied presence and inner development through inquiry, breath and movement.
Note: SGE seekers have access to open classes but not to preregistered workshops.
Grounded in Esalen's ethos of openness and exploration, our teachers are seasoned, credentialed facilitators who offer a unique blend of expertise and encouragement to our Self-Guided guests.
With a diverse array of backgrounds spanning psychology, mindfulness, somatics, creative arts, and holistic healing, they provide a supportive framework for personal exploration, guiding individuals through immersive experiences designed to cultivate introspection, creativity, and inner growth.
Participants are empowered to delve deep into their inner landscapes, fostering profound insights and shifts in consciousness.
Below are sample open class descriptions. Kindly note that actual offerings will vary from day to day and week to week. View a sample schedule.
Join Sam for a deep-dive into Esalen's archives to explore the transformative origins of the Esalen Institute and Human Potential. Discover the roots of a movement that forever changed the landscape of personal growth and self-discovery.
Meditate with the surging energy of the waves and let tension dissolve on the ocean breeze. Adorned with flowers and local healing herbs, this unique experience at the Esalen baths blends personal inquiry, herbal education, and sensory delight. Each ritual is an emergent collaboration of sound, sensation, intention, and floral offering to the sea. Come early, class size is very limited.
A spacious, slow-paced exploration of the body home using therapeutic yoga and other somatic modalities to make space for breath, alleviate tension, and access greater mobility and fluidity — in flesh and bones, and in life. Accessible to all levels.
A transformative breathwork journey rooted in rhythm, designed to reconnect you with the innate cycles of your body and the natural world. This dynamic practice weaves together accessible breathing patterns, sound, and movement to foster deep connection, release stress, and bring you back into balance. By harmonizing your breath with the pulse of life, Breathscapes helps you heal burnout, cultivate self-love, and gain clarity, offering a profound space for transformation and embodied presence. Whether you seek renewal or reprieve, Breathscapes is a powerful gateway to inner alignment and vitality.
Yoga Nidra is a guided meditation that brings you to a state of consciousness between waking and sleeping. This practice reprograms and repatterns your mind and body to prime your creativity to flow freely through you and onto your page.
Sink below the mind chatter and external layer to tap into your authentic voice and share who you truly are. Meditation, movement, and written reflections.
The Healing Circle is a space where you are invited to step out of ordinary time into a safe, accepting environment in which to explore, witnessing and sharing with an open heart. Experience breath and meditation, facilitated heart sharing, ritual, and group reiki.
An all-level Hatha-inspired physical practice paired with breathwork and mindfulness to rediscover your intuition and cultivate your mind-body connection.
So, you’ve finally arrived at Esalen — welcome home! Join us in exploring Esalen’s historic, culture-shifting origins, the vision for human potential, and our core values, as we embark on another 60 years of transformational education. Prepare to learn, grow, experiment, and evolve as we shepherd you on how best to integrate into this unique community and get the most out of your time on this sacred, ancient land.
MojaFlow is an experience to provoke and elevate you to discover new realms of energy and inspire you to experience the joy of going beyond barriers in your own practice and life. Class will include a somatic warm-up, breath-work, and strengthening exercises to support the body/mind connection.
In class we contemplate spiritual/philosophical teachings, slow down and move mindfully by co-ordinating breath with movement, sustain poses to deepen focus and awareness, practice breathing exercises and meditation to hone skillfulness in listening to the inner subtle experiences.
This is a conscious dance practice for people who love or are curious about movement. Here in the company of non-dancers and dancers, we get supple and strong, we explore expressions, we celebrate creativity, we expand empathy, we move and are moved.
Take a somatic dive into the depths of the self with an enlivening, vigorous moving meditation that borrows from a variety of modalities, incorporates ancestral movement, and culminates in seated stillness. Shake, sound, and dance your way to deepened connection with your miraculous body, and with the body of the world.
This interactive, process-based class explores the playful and generative intersections of art and artificial intelligence. Guided by the philosophy of the human potential movement, participants will become co-creators with AI, engaging in hands-on projects that transform their voices across languages, create music, and engage in philosophical conversations with AI, challenging their perceptions of art, creativity, and technology.
As a registered guest, you are welcome on campus any time after 2:00 pm on your arrival day. Room keys are available at 4:00 pm. On departure day, please remove belongings from your room by 10:00 am or before your final workshop session, then feel free to stay for lunch and enjoy the grounds until 2:00 pm.
All meals are served buffet-style in the Lodge.
Breakfast: 8:30 am – 9:45 am
Lunch: 12:30 pm – 1:45 pm
Dinner: 6:00 pm – 7:30 pm
Sunday
5:00 pm – 5:45 pm *How to Drop into Esalen*
7:15 pm – 9:30 pm
Monday
9:30 am – 12:30 pm
3:30 pm – 6:30 pm
Tuesday
9:30 am – 12:30 pm
3:30 pm – 6:30 pm
Wednesday
9:30 am – 12:30 pm
3:30 pm – 6:30 pm
Thursday
9:30 am – 12:30 pm
3:30 pm – 6:30 pm
8:00 pm – 10:00 pm
Friday
9:30 am – 12:00 pm
Return to a more natural state of balance and facilitate healing for your body, mind, and spirit.
We offer a wide range of healing arts services for workshop guests, Self-Guided participants, and day pass visitors, including Esalen® Massage, craniosacral therapy, coaching and Gestalt sessions, astrology readings, private forest baths, herbal clearing rituals, and much more.
After reserving your stay at Esalen, we recommend booking your appointments at least three weeks in advance, as our sessions tend to sell out.
Explore Healing ArtsPlease note: On Wednesday September 20, online registration may be unavailable for up to 15 minutes while system maintenance is performed. If the 'Register Now' page does not load, please wait about 15 minutes and try again.
Deep Bodywork®, when applied with great sensitivity, is one of the most effective healing modalities available to the professional bodyworker. It combines the integrating qualities of flowing massage with therapeutic deep tissue work to promote relaxation, restore tissue health, and support long-term structural change. Developed by the Hollomans over the course of 40 years, the form emerged from the knowledge brought to and created at Esalen in the ’60s and ’70s by early bodywork masters.
Through Deep Bodywork techniques, practitioners can enter the deeper soft tissue layers, freeing previously dense, hardened areas that may be chronically painful due to a lack of fluid exchange and energy flow. As these areas soften and “re-organize,” chronic tension patterns release, revitalizing living tissues with blood, lymph, and “Chi” (life) energy.
With a clear curriculum and moves designed for easy integration into any current practice, we’ll focus on intermediate and advanced deep tissue techniques to enhance the therapeutic skills of practicing bodyworkers, including massage therapists, acupuncturists, physiotherapists, and chiropractors. Our primary intent is to deepen participants’ understanding of how to apply effective deep work on the back, hips, and shoulders, utilizing practical methods for treating acute and chronic pain in these areas.
Emphasis will be placed on proper body mechanics so practitioners can learn to work with a sense of inner ease and avoid placing unnecessary stress on their own bodies. We’ll also explore how these techniques can complement other healing modalities in the treatment of soft tissue pain for a multidisciplinary approach to pain relief and functional restoration. Previous massage experience is recommended for this workshop.
Recommended reading: Quantum Healing by Deepak Chopra
*30 CEU’s are available through the NCBTMB, provided by Deepbodywork® LLC for bodyworkers. There is an additional $50 fee for CEUs. Please contact johannaholloman@gmail.com or phollomanconsulting@gmail.com with any questions.
This workshop includes an additional $30 for materials.
Learn more about the requirements to receive continuing education credit.
Perry has been a facilitator and teacher of Integrative Gestalt Coaching™ at Esalen for over 40 years, specializing in body-oriented approaches to inner development and trauma recovery. In collaboration with his wife Johanna, he co-developed the transformative method of Hologenic Breathwork™. As a senior teacher of Esalen Massage and the creator of Deep Bodywork®, Perry continues to inspire students both at Esalen and internationally.
Read More
Johanna Holloman is a German-born clinical psychologist and Diamond Approach® teacher. Her international teachings in Integrative Gestalt Coaching™, Integrative Somatic Practice™, Deep Bodywork®, Esalen Massage®, and Yoga focus on embodied presence and inner development through inquiry, breath and movement.
Read More
Need a scholarship? Apply here.
Deep Bodywork®, when applied with great sensitivity, is one of the most effective healing modalities available to the professional bodyworker. It combines the integrating qualities of flowing massage with therapeutic deep tissue work to promote relaxation, restore tissue health, and support long-term structural change. Developed by the Hollomans over the course of 40 years, the form emerged from the knowledge brought to and created at Esalen in the ’60s and ’70s by early bodywork masters.
Through Deep Bodywork techniques, practitioners can enter the deeper soft tissue layers, freeing previously dense, hardened areas that may be chronically painful due to a lack of fluid exchange and energy flow. As these areas soften and “re-organize,” chronic tension patterns release, revitalizing living tissues with blood, lymph, and “Chi” (life) energy.
With a clear curriculum and moves designed for easy integration into any current practice, we’ll focus on intermediate and advanced deep tissue techniques to enhance the therapeutic skills of practicing bodyworkers, including massage therapists, acupuncturists, physiotherapists, and chiropractors. Our primary intent is to deepen participants’ understanding of how to apply effective deep work on the back, hips, and shoulders, utilizing practical methods for treating acute and chronic pain in these areas.
Emphasis will be placed on proper body mechanics so practitioners can learn to work with a sense of inner ease and avoid placing unnecessary stress on their own bodies. We’ll also explore how these techniques can complement other healing modalities in the treatment of soft tissue pain for a multidisciplinary approach to pain relief and functional restoration. Previous massage experience is recommended for this workshop.
Recommended reading: Quantum Healing by Deepak Chopra
*30 CEU’s are available through the NCBTMB, provided by Deepbodywork® LLC for bodyworkers. There is an additional $50 fee for CEUs. Please contact johannaholloman@gmail.com or phollomanconsulting@gmail.com with any questions.
This workshop includes an additional $30 for materials.
Learn more about the requirements to receive continuing education credit.
Perry has been a facilitator and teacher of Integrative Gestalt Coaching™ at Esalen for over 40 years, specializing in body-oriented approaches to inner development and trauma recovery. In collaboration with his wife Johanna, he co-developed the transformative method of Hologenic Breathwork™. As a senior teacher of Esalen Massage and the creator of Deep Bodywork®, Perry continues to inspire students both at Esalen and internationally.
Johanna Holloman is a German-born clinical psychologist and Diamond Approach® teacher. Her international teachings in Integrative Gestalt Coaching™, Integrative Somatic Practice™, Deep Bodywork®, Esalen Massage®, and Yoga focus on embodied presence and inner development through inquiry, breath and movement.
Deep Bodywork®, when applied with great sensitivity, is one of the most effective healing modalities available to the professional bodyworker. It combines the integrating qualities of flowing massage with therapeutic deep tissue work to promote relaxation, restore tissue health, and support long-term structural change. Developed by the Hollomans over the course of 40 years, the form emerged from the knowledge brought to and created at Esalen in the ’60s and ’70s by early bodywork masters.
Through Deep Bodywork techniques, practitioners can enter the deeper soft tissue layers, freeing previously dense, hardened areas that may be chronically painful due to a lack of fluid exchange and energy flow. As these areas soften and “re-organize,” chronic tension patterns release, revitalizing living tissues with blood, lymph, and “Chi” (life) energy.
With a clear curriculum and moves designed for easy integration into any current practice, we’ll focus on intermediate and advanced deep tissue techniques to enhance the therapeutic skills of practicing bodyworkers, including massage therapists, acupuncturists, physiotherapists, and chiropractors. Our primary intent is to deepen participants’ understanding of how to apply effective deep work on the back, hips, and shoulders, utilizing practical methods for treating acute and chronic pain in these areas.
Emphasis will be placed on proper body mechanics so practitioners can learn to work with a sense of inner ease and avoid placing unnecessary stress on their own bodies. We’ll also explore how these techniques can complement other healing modalities in the treatment of soft tissue pain for a multidisciplinary approach to pain relief and functional restoration. Previous massage experience is recommended for this workshop.
Recommended reading: Quantum Healing by Deepak Chopra
*30 CEU’s are available through the NCBTMB, provided by Deepbodywork® LLC for bodyworkers. There is an additional $50 fee for CEUs. Please contact johannaholloman@gmail.com or phollomanconsulting@gmail.com with any questions.
This workshop includes an additional $30 for materials.
January 25–30, 2026
This program is full. Find another.
Applications are closed.
Applications are closed.
Deep Bodywork®, when applied with great sensitivity, is one of the most effective healing modalities available to the professional bodyworker. It combines the integrating qualities of flowing massage with therapeutic deep tissue work to promote relaxation, restore tissue health, and support long-term structural change. Developed by the Hollomans over the course of 40 years, the form emerged from the knowledge brought to and created at Esalen in the ’60s and ’70s by early bodywork masters.
Through Deep Bodywork techniques, practitioners can enter the deeper soft tissue layers, freeing previously dense, hardened areas that may be chronically painful due to a lack of fluid exchange and energy flow. As these areas soften and “re-organize,” chronic tension patterns release, revitalizing living tissues with blood, lymph, and “Chi” (life) energy.
With a clear curriculum and moves designed for easy integration into any current practice, we’ll focus on intermediate and advanced deep tissue techniques to enhance the therapeutic skills of practicing bodyworkers, including massage therapists, acupuncturists, physiotherapists, and chiropractors. Our primary intent is to deepen participants’ understanding of how to apply effective deep work on the back, hips, and shoulders, utilizing practical methods for treating acute and chronic pain in these areas.
Emphasis will be placed on proper body mechanics so practitioners can learn to work with a sense of inner ease and avoid placing unnecessary stress on their own bodies. We’ll also explore how these techniques can complement other healing modalities in the treatment of soft tissue pain for a multidisciplinary approach to pain relief and functional restoration. Previous massage experience is recommended for this workshop.
Recommended reading: Quantum Healing by Deepak Chopra
*30 CEU’s are available through the NCBTMB, provided by Deepbodywork® LLC for bodyworkers. There is an additional $50 fee for CEUs. Please contact johannaholloman@gmail.com or phollomanconsulting@gmail.com with any questions.
This workshop includes an additional $30 for materials.
Learn more about the requirements to receive continuing education credit.
Perry has been a facilitator and teacher of Integrative Gestalt Coaching™ at Esalen for over 40 years, specializing in body-oriented approaches to inner development and trauma recovery. In collaboration with his wife Johanna, he co-developed the transformative method of Hologenic Breathwork™. As a senior teacher of Esalen Massage and the creator of Deep Bodywork®, Perry continues to inspire students both at Esalen and internationally.
Johanna Holloman is a German-born clinical psychologist and Diamond Approach® teacher. Her international teachings in Integrative Gestalt Coaching™, Integrative Somatic Practice™, Deep Bodywork®, Esalen Massage®, and Yoga focus on embodied presence and inner development through inquiry, breath and movement.
Please note: On Wednesday September 20, online registration may be unavailable for up to 15 minutes while system maintenance is performed. If the 'Register Now' page does not load, please wait about 15 minutes and try again.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Learn more about the requirements to receive continuing education credit.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.Learn more about the requirements to receive continuing education credit.
January 25–30, 2026
This program is full. Find another.
Applications are closed.
Applications are closed.
Deep Bodywork®, when applied with great sensitivity, is one of the most effective healing modalities available to the professional bodyworker. It combines the integrating qualities of flowing massage with therapeutic deep tissue work to promote relaxation, restore tissue health, and support long-term structural change. Developed by the Hollomans over the course of 40 years, the form emerged from the knowledge brought to and created at Esalen in the ’60s and ’70s by early bodywork masters.
Through Deep Bodywork techniques, practitioners can enter the deeper soft tissue layers, freeing previously dense, hardened areas that may be chronically painful due to a lack of fluid exchange and energy flow. As these areas soften and “re-organize,” chronic tension patterns release, revitalizing living tissues with blood, lymph, and “Chi” (life) energy.
With a clear curriculum and moves designed for easy integration into any current practice, we’ll focus on intermediate and advanced deep tissue techniques to enhance the therapeutic skills of practicing bodyworkers, including massage therapists, acupuncturists, physiotherapists, and chiropractors. Our primary intent is to deepen participants’ understanding of how to apply effective deep work on the back, hips, and shoulders, utilizing practical methods for treating acute and chronic pain in these areas.
Emphasis will be placed on proper body mechanics so practitioners can learn to work with a sense of inner ease and avoid placing unnecessary stress on their own bodies. We’ll also explore how these techniques can complement other healing modalities in the treatment of soft tissue pain for a multidisciplinary approach to pain relief and functional restoration. Previous massage experience is recommended for this workshop.
Recommended reading: Quantum Healing by Deepak Chopra
*30 CEU’s are available through the NCBTMB, provided by Deepbodywork® LLC for bodyworkers. There is an additional $50 fee for CEUs. Please contact johannaholloman@gmail.com or phollomanconsulting@gmail.com with any questions.
This workshop includes an additional $30 for materials.
Learn more about the requirements to receive continuing education credit.
Perry has been a facilitator and teacher of Integrative Gestalt Coaching™ at Esalen for over 40 years, specializing in body-oriented approaches to inner development and trauma recovery. In collaboration with his wife Johanna, he co-developed the transformative method of Hologenic Breathwork™. As a senior teacher of Esalen Massage and the creator of Deep Bodywork®, Perry continues to inspire students both at Esalen and internationally.
Johanna Holloman is a German-born clinical psychologist and Diamond Approach® teacher. Her international teachings in Integrative Gestalt Coaching™, Integrative Somatic Practice™, Deep Bodywork®, Esalen Massage®, and Yoga focus on embodied presence and inner development through inquiry, breath and movement.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.